My top 5 tips for workshop instructors involving planning...
2)Workshop Content: There are a lot of workshops being offered these days. Successful workshops will be the ones that are unique, well developed, and truly reflective of the instructor's style as an artist.
3)Venue Selection: Choosing the right workshop for the right venue is an art in and of itself. And instructor will attract more students if she/he tries to match the type of venue being considered to the theme of the workshop.
4)Timing: They say it is all in the timing and that is true for a successful workshop as well. Avoid scheduling on major holidays, at the same time as another artist is teaching in the same area, and in the period just before, during, or just after a major art retreat. Weekends are almost always better than weekdays.
5)Professionalism: Word travels fast in our small community. Always communicate with your contacts at the venue in a professional, personable and timely manner. Actually, make this a matter of course with everybody!
This is an except from my article and interview published in the current digital Mixed Media Art Magazine Issue 10.